As previously stated, in addition to producing a radio drama, we were also given the task of producing two ancillary texts, one being a newspaper advertisement and the other being a double page feature for the Radio Times.
If the radio drama was a real production, the two ancillary texts would prove to be an essential tool in the attraction of an audience. If there was no publicity for the new radio show, there would be a minimal audience. However, both the newspaper advert and the double page feature act as two separate forms of advertising.
For example, some people who may read newspapers may not read the Radio Times, or vice- versa, but by having an advertisement in both newspapers and the Radio Times, I have maximised the chances of attracting a wider audience.
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